Most gym owners don’t actually have a lead problem.
They have a consultation problem.
A prospect comes in.
The conversation feels fine.
There’s good rapport.
They nod their head the whole time.
And then…
“I need to think about it.”
That’s not a price objection.
That’s a process failure.
Because when a consultation is structured correctly, objections don’t show up at the end, they’re eliminated throughout the conversation.